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At Camelot Digital Marketing, we are committed to helping businesses of all sizes achieve their online marketing goals. With our comprehensive range of Search Engine Optimization services, including Content, Keyword Research, Link Building, Local SEO, Site Structure to name just a few, we can help you reach your target audience and grow your business. Our team is dedicated to providing personalized solutions that meet your unique needs.
Search Engine Optimization (SEO) is the organic, non-paid aspect of online marketing. It involves optimizing your website's content, structure and other elements to improve its ranking in organic search results. This is achieved through various techniques like keyword optimization, improving website speed & user experience, creating high-quality content, and acquiring backlinks from reputable sources.
The goal of SEO is to improve your website's visibility and drive more organic traffic.
SEO helps websites rank higher in search engine results pages (SERPs). When your website appears near the top of search results for relevant keywords, it's more likely to be seen and clicked on by users. This increased visibility can lead to a significant boost in organic (unpaid) traffic.
Websites that rank well in search results are often seen as more credible and trustworthy by users. People tend to trust search engines like Google to provide them with the most relevant and reliable information. A high search ranking can enhance your website's reputation and authority in your industry.
Compared to paid advertising, SEO is a cost-effective marketing strategy. While it does require an initial investment, the ongoing maintenance and optimization costs are relatively low. Organic traffic from SEO can be a sustainable source of leads and customers over time.
SEO allows you to target specific keywords and phrases that are relevant to your business. This means that the traffic you receive through SEO is more likely to be interested in your products or services, increasing the chances of conversion.
SEO isn't just about optimizing for search engines; it also focuses on improving the user experience on your website. SEO best practices often involve making your site faster, more mobile-friendly, and easier to navigate. A better user experience can lead to higher conversion rates
In most industries, your competitors are also investing in SEO. If you neglect SEO, you risk falling behind in search rankings and losing potential customers to your competition. Staying ahead or catching up with your competitors is a crucial aspect of SEO.
SEO can help your business reach a global audience. By targeting specific keywords, you can attract visitors from different regions and markets, expanding your reach beyond your local or regional audience. SEO allows you to target specific keywords and phrases that are relevant to your business. This means that the traffic you receive through SEO is more likely to be interested in your products or services, increasing the chances of conversion.
Search engines frequently update their algorithms and ranking factors. Staying current with SEO best practices and adapting to these changes helps you maintain your online presence and ranking.
SEO tools & analytics provide valuable data about user behavior, keyword performance, and other important metrics. This data can be used to make informed decisions and refine your online marketing strategies.
Unlike some short-term marketing strategies, the benefits of SEO can be long-lasting. Once you've established a strong search presence, maintaining it with regular updates and adjustments is more sustainable than relying solely on short-lived expensive marketing campaigns.
The Silver SEO Package is designed for site owners that are working with a limited budget but are in need of quality SEO services. This package is a complete SEO plan that involves link building, site content optimization and local SEO optimization.
The Gold SEO Package is our most popular SEO service option. This SEO package is great for both small and medium-sized companies that are looking to aggressively target industry-related keywords and improve their search rankings. Like the Silver Package, this is a complete optimization plan, but it offers a more aggressive approach. The Gold SEO Package also includes the installation and training of Google Analytics which helps each client better measure the effects that the SEO campaign has on site traffic.
The Platinum SEO Package is our most aggressive and fully featured SEO service package. In addition to the SEO organic optimization, the Platinum Package is aimed at businesses that are looking to take big strides into solidifying their online presence and at competing at a higher level against their competition. The Platinum Package includes everything in the lower packages as well as general site promotion via social networks, social bookmarking sites and within our client network where applicable.
All options require a 12 month contract commitment.
Keyword Research - 8 Terms
Lead Generation Analysis
Google Places (Google Map Profile)
Domain Name Recommendations
Website Copy Optimization Home Page
Meta Data Optimization - Home Page
1 Press Release
Google Analytics Setup
Search Engine Ranking Reports
Google Webmaster Tools
Link Building - Home Page
All Included in Silver +
Keyword Research - 25 Terms
Website Copy Optimization
Meta Data Optimization
Press Releases - 1 per month
Link Building - 2 hrs./mo.
Republication of Press Releases
New Copy Generation - 1 pg./mo.
Social Bookmarking
Facebook Posts - 2 per month
XML Sitemap & Submission
Image Alt Tag Optimization
All Included in Gold +
Keyword Research - 50 Terms
Press Releases - 2 per month
Link Building - 4 hrs./mo.
New Copy Generation - 3 pgs./mo.
Twitter Posts with SEO #tags - 2 /mo.
Yelp/Foresquare Profiles (if applicable)
Company News/Blog Posts
Microsite with Rich Keyword Content
Google Website Optimizer
Have needs larger than the plans above? We have you covered. We offer custom SEO packages starting at $2399/mo.
There are many free tools you can get access to. Below is a list of just a few of those tools.
Google Specific Tools:
Google Keyword Planner (you must have an account to use this tool)
Google SERP Preview Tool (Chrome Extension add-on)
Google Lighthouse (Chrome Extension add-on)
Other Tools you may find helpful:
Bing Webmaster Tools (only focuses on organic search)
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