Marketing Myths

Numerous individuals venturing into SEO marketing anticipate immediate outcomes. The reality, however, is that SEO marketing represents a long-term commitment, typically requiring 6 to 12 months before tangible results materialize. Why the delay? It stems from the necessity to accumulate data and insights to determine what strategies are most effective for your specific business. Sadly, many individuals who express dissatisfaction with digital marketing often discontinue their efforts prematurely, without affording their campaigns the opportunity to gain momentum. 

This is far from the truth! 

In fact, when it comes to marketing your service based company to a local audience, SEO is needed more than ever. With an overload of websites & content in the online arena it’s critical to have a solid SEO campaign in place. Combining SEO with a strong digital marketing strategy and exceptional content will help drive more organic search results.  

In reality, successful marketing requires tailored approaches that resonate with a specific target audience. Due to this fact there is no such thing as a successful "One-Size-Fits-All" approach to your marketing.

If you believe this, I have a bridge in Brooklyn I would like to sell you.

Prioritizing quality rather than quantity is a fundamental principle in the realm of digital marketing. This is because, without high-quality content, the acquisition of valuable leads becomes a challenging task. It's easy to assume that larger enterprises with substantial marketing budgets can simply purchase the reach that may seem unattainable for smaller businesses. However, this concern becomes negligible when you maintain a consistent commitment to generating valuable content that resonates with your customers. A steadfast dedication to quality not only cultivates a devoted customer base but also enhances your company's reputation as a whole. 

So not the truth. The reality is when digital marketing is done effectively, it requires a strong and measured strategy with consistent optimizations. 

Hiring the right team is essential to a successful marketing campaign!

Triumphant small enterprises share common goals with their larger counterparts, as they both aim for profitability, a sterling reputation, and accessibility to their customer base. Achieving these objectives is attainable through effective digital marketing strategies. Remarkably, adeptly executed digital marketing can empower smaller businesses to surpass bigger competitors in online search rankings. The key lies in precision, targeting the ideal audience, cultivating high-quality leads, and fostering enduring customer connections.

Anytime a customer expresses concern for how a situation was handled can be an opportunity for learning and growth. It gives you the opportunity to turn it into an educational example for your employees. By doing so you are improving your team which helps improve your company overall. 

In a world filled with keyboard ninjas always threatening to give you a bad review unless you bow down to their unrealistic demands, it is important to take the time to respond to negative reviews. It can assure your customers that you care about them. 

If done right, you can use a negative review to your advantage as other potential customers will see how you handle difficult situations. 

One thing has been proven: Gen Z is turning away form Google and other SERPs and towards TikTok and other Social Media platforms to find information. We saw the same shift in behavior with the rise of mobile devices and the shift from computers to mobile devices. It by no means indicates that search engines and TV advertising has become entirely obsolete.

SERPs are the #1 mode of discovery for Gen X and Millennials, and sits in the top 2 for Baby Boomers and Gen Z.

TV ads are still in the top 3 for Gen Z and Millennials. TV ads have steadily remained the top form of brand discovery for Boomers since 2017. The landscape has just changed a bit. Now you have streaming services like Netflix, Hulu, etc. creating new opportunities for TV advertising.

It is a fact that the younger generations make up the greatest audience share when looking at advertising in the numerous Social Media channels.

Prior to the Covid shutdowns in 2020 most marketing agencies would not have suggested a large focus on Social Media for brands or services that were not targeting the younger generations. That ship has long sailed.

Understanding the preferences of different audiences on social media platforms can help you tailor your marketing strategies to be successful.

Instagram and TikTok are most popular with younger audiences while older consumers still prefer Facebook. This knowledge is not enough. What you also need to understand are their "buying signs'".

Gen X and Boomers using Facebook are more price conscious. They tend to seek out rewards, or loyalty programs and search for the best deals. They also tend to look for assurances like an easy return policy.

Gen Z and Millennials using Instagram or TikTok are more likely to purchase a product online if you display an option to "buy" on a social network.

False  This is not only impractical, but also counterproductive, as different social media platforms have different audiences, purposes and features. By being on all of them it can dilute your brand identity and confuse your message. You need to focus on the platforms that are most relevant to your brand, goals and audience. 

Consider your "Ideal Customer Profile". Are you a business to business organization? If so, then you are going to primarily focus on options like LinkedIn. Are you a makeup company? If so, then you will want to focus on channels like Instagram and TikTok.

Ultimately it comes down to your target Audience and where they live in the digital landscape.

The belief that digital marketing results cannot be tracked or measure is Completely False.

You can see almost every digital marketing metric using various tools. This is a myth that you need to completely forget about.  Here are some examples of how to track multiple forms of digital marketing on your own.

Google Analytics & Google Search Console - Track Organic and Paid Traffic

Semrush, Ahrefs - Backlinks, keyword posting and number of keywords

Hotjar, Crazy Egg - Website Interactions, User Sessions, Heatmaps

Google Search Console -  Impressions, Clicks, and Clickthrough Rate