Frequently Asked Questions

---

Online marketing is the practice of promoting products or services using digital channels, such as search engines, social media, email, and websites. The goal of online marketing is to reach and engage with potential customers online.

Local business listings, also known as local citations, are online profiles or listings that provide information about a specific local business, such as its name, address, phone number (NAP), website, hours of operation, and other relevant details. These listings can appear on various online platforms and directories, including search engines, social media platforms, review websites, and industry-specific directories. Local business listings are an essential component of local SEO and digital marketing for businesses with physical locations or those serving specific geographic areas. 

Local business listings can appear on a wide range of platforms, including Google My Business, Bing Places, Yelp, Facebook, Yellow Pages, TripAdvisor, and many other online directories and platforms. 

Lead generation analysis is the process of assessing and evaluating the effectiveness of lead generation strategies and campaigns to generate potential customers (leads) for a business. This analysis involves collecting and analyzing data to measure the success of lead generation efforts, identify areas for improvement, and make data-driven decisions to optimize lead generation activities. 

Lead generation analysis is a continuous process, as the digital landscape and consumer behavior are constantly evolving. Regular analysis and adjustments are essential to fine-tune lead generation efforts and maximize the conversion of leads into customers. The insights gained from lead generation analysis can inform marketing strategies and budget allocations, helping businesses optimize their return on investment and drive sustainable growth. 

A Search Engine Ranking report is a document or data analysis that provides information about how a website or specific web pages are positioned in search engine results pages (SERPs) for specific keywords or search queries. These reports are a valuable tool for website owners, SEO professionals, and digital marketers to monitor and assess the performance of a website in search engines like Google, Bing, or Yahoo. 

It's important to note that search engine ranking reports should be used as part of a broader SEO strategy, and rankings are just one aspect of SEO performance. They should be complemented with other metrics and data, such as organic traffic, click-through rates, conversion rates, and user engagement, to gain a more comprehensive view of a website's online presence and performance. 

Link building, also known as backlinking or inbound link building, is a fundamental search engine optimization (SEO) strategy aimed at acquiring hyperlinks from external websites to your own website. These hyperlinks are commonly referred to as backlinks. Link building is an important aspect of SEO because search engines like Google use backlinks as one of the factors to assess a website's authority, credibility, and relevance. High-quality and relevant backlinks can improve a website's search engine ranking, visibility, and overall online presence. 

Link building is an ongoing process that requires diligence and a focus on quality, relevance, and ethics. While it can have a significant impact on SEO and website visibility, it's important to pursue link-building strategies that are consistent with search engine guidelines to avoid potential penalties. 

One of the newest marketing myths, but equally as absurd as the "older" myths. AI might help automate tasks or make your work easier to accomplish in general.  It is not an effective, or the definitive solution to digital marketing.  You cannot rely on it to make your business profitable while assuming it will do all the work for you.

Many marketers are overhyping the recent artificial intelligent advancements like you see with Chat GPT or Jasper. Let's call a spade a spade, those are great tools for lazy marketers, NOT the magic marketing cure all!

Absolutely! People expect mobile sites to be fast and easy. They are more likely to leave a page if it isn't. The whole purpose of doing online marketing is to get conversions. If your website doesn't operate smoothly on mobile then it is to be expected that it will not convert. 

According to the most recent reports, nearly 60% of Google searches are made on a mobile device.  Do you want to be left behind by your competitors?

Paid Search is a marketing tactic in which advertisers pay search engines for ad placement on SERPs. Sometimes these ads are called Pay-Per-Click (PPC) ads.

SERP stands for Search Engine Results Pages.

A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, Bing or any other search engine.